The service sector is the current driving force of the American economy, just as the industrial revolution was in the past. In 2017, services accounted for 67% of U.S. GDP, as reported by The Atlantic.
Since the service sector drives much of the American economy, it stands to reason that the sector is home to many large, successful corporations. Naturally, stock market players have made a ton of money thanks to the success of these companies.
However, similar to other industries, the service sector features both successful and unsuccessful businesses, as well as a wide range of market caps from micro to blue chip.
Investing in stock only on the basis that it operates in the service industry without conducting any kind of research or due diligence is similar to gambling. Know exactly what you’re putting your money into and how it could develop before you invest.
How Do Service Stocks Work?
A service stock is a stock of a company that provides a service. Buying service stocks means taking a minority stake in a business operating in the services industry. Any business that offers a service to its clients can be considered part of the service sector.
Among the most prevalent types of service providers are:
- Technology. One of the most substantial segments of the service sector is the technological sector. E-commerce, online and database hosting, AI, cloud computing, and other tech-based businesses all exist in this area.
- Medical. The provision of health care is at the heart of the medical services subsector of the service industry. Services like hospitals, home health care, nursing homes, and similar facilities fall under this heading.
- Utility. A further sizable segment of the service industry is provided by utilities. Most people’s day-to-day lives would come to a grinding halt without the services that these companies supply. They provide residential areas by supplying basic utilities including power, water, sewage, and garbage collection.
- Financial. The term “financial services” is used to refer to a wide variety of businesses that deal with money. Every service that helps with banking, investing, hedge funds, personal finance, or the transfer of money falls into this category.
- Media. The media sector is also an integral part of the service economy. This class includes media giants like the news, social media, and entertainment conglomerates. Disney, which owns ABC, ESPN, and several other major TV networks in addition to numerous successful film franchises, is a prominent player in the media industry.
- Transportation. Last but not least, transportation services are a significant part of the service industry. The transportation sector of the service sector encompasses airlines, bus lines, taxis, and peer-to-peer rideshare systems.
- Discretionary Services for Customers. Discretionary services are those that a consumer can choose to pay for if they have extra disposable cash but which are not required for basic survival. Discretionary services include things like cable TV, piano lessons, and health club subscriptions.
The economic impact of COVID-19 on the United States has been unparalleled and is expected to last for a while. It has been a mixed bag of good and bad news for service stocks since the outbreak.
It has been particularly successful for services that enhance the stay-at-home lifestyle and foster financial well-being. For instance, businesses providing cooling services during the summer and cloud computing services that support the websites you use to shop are doing well.
Due to the fact that drive-thrus and news outlets are becoming consumer staples, fast food chains like McDonald’s and media corporations have both prospered.
The COVID-19 epidemic has not, however, been kind to all service stocks. The travel and transportation sector has significantly been harmed by shelter-in-place orders. People don’t want to travel when there is a pandemic, where a fatal illness is rapidly spreading.
As a result, businesses that specialize in transporting customers from one location to another, such as cruise lines, airlines, taxi services, and others, have suffered greatly. Along with casinos and other industries are seen to be unnecessary, brick-and-mortar merchants have also been dealt a bad hand.
It is very likely that this suffering will soon come to an end, and when it does, these businesses will experience growth beyond anything they have ever experienced. This claim has grown increasingly difficult to refute as COVID-19 vaccines are already being delivered in the United States and other countries.
On the topic of treatments, there has been a lot of encouraging news lately. People will feel more at ease traveling as cures and immunizations become more widely available. It will take a toll on some people to stay inside their houses for extended periods of time rather than going out to work, shop, or see family.
As a result, the industry will probably experience a surge of activity as soon as it is safe to travel. The desire for travel and other luxuries will skyrocket as a result, pushing up costs, bringing in more money, and increasing profits in what some predict will be the biggest sector-wide bull run since the dot-com period.
The advantages and disadvantages of Service Stock
There are always benefits and drawbacks to think about and weigh when evaluating any potential investment. There is no exception in the service industry. The primary pros and cons of investing in service stocks are outlined here.
Pros at Service Stock
The majority of U.S. economic output comes from the service sector, thus stock investments in this area have significant potential rewards.
Included among the most crucial are:
1. The Cool Factor
The ordinary investor probably doesn’t think taxi services are cool, thus they probably shouldn’t put their money into taxi stocks. Some parts of the service industry, though, can claim an air of hipster sophistication.
A lot of online shoppers are fascinated by the technology that powers the sites they frequent. The media’s inner workings are an intriguing issue in their own right. The service industry has some very cool stocks.
The ordinary individual is more likely to conduct their homework before investing in something they find interesting and cool than they are before investing in something they find boring and uninteresting.
This is a tremendous tactical advantage. The most successful financial decisions are those made after careful consideration and research. Those who take the time to learn about the stock market before putting their money there are considerably more likely to see a return on their investment.
When you’re interested in anything, you may learn as much as you want to know about the firm providing the product or service, and that includes a lot if it’s fascinating or significant.
2. Stable Earnings and Growth
A lot of companies can be classified as part of the services industry, but not all of them are made equal in terms of stock performance. It’s true that the service industry as a whole isn’t exactly recognized for its growth or profits, but there is one particular niche within the sector that has done exceptionally well.
That field is called utility services. Companies that specialize in providing utilities to their customers are considered consumer staples since they offer the bare minimum of services that people need to live comfortably.
Most people take their access to essential utilities like heating and cooling, running water, and garbage collection for granted. However, they’re all quite profitable. It’s also worth noting that most of these businesses would survive even the worst economic downturn.
You’re still going to keep your lights on, water running, and garbage out on schedule every week, even though circumstances are rough financially. With utility firms developing slowly but giving relatively constant gains over time, this gives investors a sense of security.
In addition, the utility service sector is well-known for its high dividend payouts because of its great predictability. Dividend yields greater than 3% are relatively typical in the utility services industry.
3. Options for diversified investments
You should diversify your holdings, as this is the recommendation of most financial gurus. By spreading your investments over a variety of markets and asset classes, you can reduce the impact of any one bad decision and better weather market downturns.
The service sector as a whole is very diversified, spanning consumer services stocks and business services, making it simple for investors to have a deep grasp of the sector and keep their portfolios well-balanced by focusing on just one area.
Despite the fact that small, medium and big company companies across a wide variety of valuations may be found in every industry, only the service sector has both cyclical and noncyclical equities.
In addition, it is the only sector to encompass a wide range of other businesses, such as IT, healthcare, retail, and the utility industry. No other industry can provide the same level of diversity. That’s a really important fact, indeed.
4. The Feel-Good Elements
At long last, there’s a service industry niche where money invested might not only yield financial returns but also a sense of personal satisfaction. Specifically, that’s the segment of the service economy concerned with healthcare.
You’re supporting the unsung heroes who will devote their careers to protecting others’ lives when you give to the medical field.
You may rest easy knowing that your stock market activity is supporting the companies that are working to keep your community healthy and provide comfort and care to those who are unwell when you invest in the medical industry.
Disadvantages of Service Stock
Service stocks can be excellent investment vehicles for a variety of reasons, but they do have drawbacks. Even the service industry is not without flaws.
When investing in the industry, some disadvantages to take into account are as follows:
1. Services Change
Investing in service stocks is risky because of the continuous change in the nature of the sector. In the United States, for instance, cable television providers were formerly viewed as a model of success in the service industry and are now considered a need for many households.
Most American households either had direct cable access or were using a satellite provider to watch TV. Things have changed since then.
A rising number of people in the United States and around the world are opting out of paying for cable television in favor of streaming video services like Netflix and Hulu. Many consumers are making the switch to streaming services because of the significant cost savings they provide.
As a result, cable TV services are increasingly considered a luxury good, as an increasing number of people go elsewhere for their entertainment needs.
There are signs of a similar shift happening in the taxi industry. Taxis used to be quite profitable since people who didn’t have cars could use them to travel about. Peer-to-peer ridesharing apps like Uber and Lyft have emerged as a viable alternative to pricey taxi services.
Even if a service you invest in is in high demand now, tomorrow, a minor change could cause your portfolio to plummet. For this reason, businesses investing in the service sector would do well to anticipate rather than react to shifting consumer preferences.
2. It Is Difficult to Navigate Due to the Sector’s Size
The service economy is vast, including many different fields, each with its own dynamics. You could be just as imprecise if you said you were investing in the stock market in general as you would be if you said you were investing in service stocks.
As a result of this abundance of choices, newcomers may find it challenging to make their way around the industry. Consequently, you may need to do a lot of digging to locate individual stocks within the sector that are a suitable fit for your portfolio.
3. It’s Hard to Become Well-Informed About the Entire Sector
It’s in your best interest to learn as much as possible about the companies and industries in which you have stock. The service industry, on the other hand, is enormous and diverse, including many different fields, each of which has its own particular idiosyncrasies.
In certain cases, this is the drawback of investing in a field of such enormous size. Understanding the industry’s inner workings might be challenging due to its massive size. If you don’t have a firm grasp of the industry’s dynamics, you won’t be able to pick the optimal moments to enter and leave the market.
Thus, rather than considering the service industry as a whole, it is more fruitful to examine its many components separately. If you have a deep knowledge of a specific industry, such as retail or tourism, stick to investing in that sector.
When is the right time to invest in service stocks?
If you’re looking for an answer to the topic of when to invest in service stocks, the answer will vary depending on the specific stocks you’re considering. Any time is an excellent opportunity to invest in utility companies, which give safe, stable growth and significant dividends.
If, on the other hand, you hope to cash in on the industry’s periodic upswings, it’s smart to make investments during times of economic growth.
One must first classify service stocks of interest as either cyclical or noncyclical before deciding on the ideal time to buy in the sector.
- Stocks in cyclical service industries. Stocks in sectors like travel and entertainment, as well as other sectors where consumers have some leeway in their spending, tend to be cyclical. These are the equities that fare well in times of economic prosperity and poorly when times are tough. If the service stock you’re considering is a cyclical one, you should look for favorable economic conditions and signs that they’ll continue in order to make a profit.
- Services with low cyclicality inventory. Noncyclical service equities, like consumer staples, tend to develop steadily regardless of the economic climate. It’s not just that these equities have a track record of consistent growth; investors also love them because of the high dividends they often pay. The moment to invest in something that will provide you with reliable growth and income is always now. Additionally, noncyclical service equities are greatest when economic conditions begin to turn for the worse, serving as both momentum picks when momentum is high and safe havens for when falls are looming.
What Amount Should You Put Into Service Stocks?
Keep in mind that diversity across stocks, industries, and asset classes is crucial. Therefore, it is generally not a good idea to put all of your eggs in one basket, investing all of your money in a single stock or industry.
One probable exception to this is the service industry. Due to the enormous size of the industry, this makes sense.
The service sector has the greatest potential to make up the largest portion of your portfolio while still providing a wide range of investment opportunities due to the presence of cyclical and noncyclical stocks, high-risk and low-risk stocks, momentum stocks, income stocks, and stocks of all market caps.
Nonetheless, diversity should always be on your mind while you invest. Putting all your eggs in the service stock basket requires a well-diversified portfolio within the sector.
If you have a high-risk tolerance, it may be wise to invest more in cyclical service equities relative to noncyclical service firms. A portfolio substantially invested in cyclical assets will reduce volatility and increase stability.
If you decide to allocate a sizeable amount of your portfolio to service stocks, you should diversify your holdings among a number of service industry subsectors. This will reduce the risk of severe losses in your portfolio if a specific sector of the industry suddenly collapses.
Take Consumer-Focused ETFs into account.
Investing-grade funds, such as exchange-traded funds (ETFs) and mutual funds, exist specifically to capitalize on service industry prospects. Experts generally agree that investing in a diversified fund (such as an ETF, mutual fund, or another investment-grade fund) is a safer bet than picking individual stocks in the service sector.
Investments in service stocks via ETFs and mutual funds can span numerous subsectors within the broader service sector, multiple market capitalization, and multiple risk profiles.
Therefore, this is an excellent method of gaining wider exposure within the field. Vanguard, iShares by Blackrock, and ProShares are just a few reputable names in the world of investment-grade funds with a service focus.
Investing wisely in the service industry can not only be a thrilling and novel experience, but also a highly lucrative one. Investing in service companies is a wonderful idea for most people because of the sector’s scale, which can be both a boon and a bane depending on your perspective.
Before risking any money in the service industry, it’s vital to study the market and diversify your holdings like you would with any other industry. However, if you put in the effort, you may reap tremendous benefits.