Small Business

How To Promote Business On Social Media For Free

By David Krug David Krug is the CEO & President of Bankovia. He's a lifelong expat who has lived in the Philippines, Mexico, Thailand, and Colombia. When he's not reading about cryptocurrencies, he's researching the latest personal finance software. 3 minute read

Your small business may have a Facebook page and a Twitter account, but that doesn’t imply you’re making the most of these tools for promotion. Whether you’re still not convinced that social media will boost your business’s bottom line or you’re at a loss as to which social media services would be most effective in attracting customers, this article is for you.

It’s all about giving people a little bit for sharing your business on social media, so they have a good first or subsequent experience with you. Three low-effort, no-cost approaches to attracting and rewarding customers are outlined below.

Top 4 Local Business Social Media Sites

1. Deals on Facebook Places

As a result of how many people use Facebook and the fact that they made it available for small businesses, once Facebook launched its virtual “check-in” feature on its mobile app, it became the largest location-based social network on the planet. 

To take advantage of the advantages, go to Facebook Places, create or claim an existing Facebook Place for your company, and verify it by having it phone your company line and give you a PIN number. 

Then start offering discounts so that clients and walk-ins can benefit from them when they thank you by posting about their visit to all of their Facebook friends.

2. Specials on Foursquare

With its game-like elements, quirky badges, and points system, Foursquare has remained one of the most popular smartphone check-in services. Once a business verifies its listing over the phone, it can take advantage of the complimentary discounts they offer.

3. Google Local

Many entrepreneurs fail to know that they may claim ownership of their businesses’ listings on review sites like Google Local and Yelp.com, let alone take the time to fill them out. Launch a new Google account or sign in with your current one, and then head over to Google Places to look for your listing by phone number. 

An existing listing can be claimed, edited, and verified through a phone call. Your Google Local listing will feature a Google Offer, a free voucher, once you’ve been confirmed. It might be a discount code or a printable voucher that customers bring with them each time they shop at your store.

4. Yelp Deals

This is also how Yelp functions. You can find your Yelp listing by going to the Yelp Business Center, creating an account if you don’t already have one, and then searching for your business. Once you’ve located it, select “Edit this listing,” and a verification by phone will appear. After that, you’ll be able to make an offer that functions like an online coupon and have complete control over the listing.

Bottom Line

If you don’t have a website for your company, you can still make use of all of these local services. For this reason, a company Facebook page is rapidly replacing the need for a standalone website for many establishments of a similar size. 

The chances of a customer discovering a discount on your Facebook page, Google local page, or Yelp page are significantly higher than they would be on your business’s website, which usually receives far fewer views. You want these services to go viral, where word-of-mouth publicity quickly grows into a substantial user base.

Have you ever tried promoting a local business on social media sites like Facebook Places, Foursquare, Google Local, or Yelp? Comment here with your thoughts and advice.

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