What Age Group Does Subway Target Through Its National Advertising

By David Krug David Krug is the CEO & President of Bankovia. He's a lifelong expat who has lived in the Philippines, Mexico, Thailand, and Colombia. When he's not reading about cryptocurrencies, he's researching the latest personal finance software. 5 minute read

There is no doubt that Subway is a household name in the fast food industry. Despite this, it is well-known for the high quality of its sandwiches and the speed with which it provides them.

Despite the fact that Subway is well-known, have you ever wondered who the company’s target audience is? The following are the findings of my investigation into the demographics of Subway’s customers:

The 2022 Subway Market

As of 2022, Subway’s primary demographic is middle-class males and females ages 16-30. Additionally, it primarily focuses on urban and rural residents who eat a healthy diet. Rural areas are less likely than larger cities to see new menu items. A staggering 52% of all Subway locations are in the United States.

Learn more about Subway’s target demographics, market locations, salary range, and more in the following sections!

What Is the Average Age of Subway’s Customers?

People between the ages of 16 and 30 are the target audience for Subway. There’s a wide range of ages in which the brand is popular.

Subway has recently been focusing on children and families by offering healthier snacks for kids, including promotional material for children’s films and television shows on its packaging, and training its employees to improve their interactions with children.

In addition, there are numerous Subway locations on college campuses, making Subway a popular choice for students.

Are Subway’s Customers Located in a Specific Area?

Subway’s primary customer base is in the United States, where the company expects to bring in $10.2 billion in revenue in 2019. In addition, Subway serves customers in both urban and rural areas across the United States.

According to this, Subway has a total of approximately 48 percent of its locations outside the United States.

What Is Subway’s Desired Salary Range for New Employees?

Middle-class consumers, whose annual incomes typically range from $50,000 to $74,900, comprise the bulk of Subway’s target demographic.

Because of this, Subway attracts customers from all walks of life—including students—and from all income levels.

As an example, due to its higher price point, Subway is more popular with the upper and middle classes.

New coupons and promotions are frequently released by Subway in order to attract customers in lower income brackets.

Which Gender Is More Often Targeted by Subway?

Subway’s goal is to attract customers of both sexes to its locations.

For the most part, it’s safe to assume that men consume more Subway than women.

For instance, according to a CDC study, 46.5% of men and 43.3% of women ate fast food on any given day between 2013 and 2016.

Subway appeals to men and women in different ways, whether it’s for sandwiches, salads, cookies, or something else entirely.

How Do Subway Customers Want Their Food When They Order?

Customers who eat at Subway do so in order to save time and consume a healthier diet.

The company is quick to take your order, toast and prepare the sandwich, add toppings and sauces and have you eating within minutes after ordering, so this is a positive.

In comparison to other options, it saves an incredible amount of time and effort.

To further appeal to health-conscious customers, Subway offers a salad as an alternative to bread and a selection of freshly chopped vegetables as toppings on its sandwiches.

Clearly, Subway customers don’t mind paying more for a generous portion of food that is made with high-quality, locally sourced ingredients. Even so, those looking to save money will find that Subway provides coupons.

How Is Subway Designed To Serve Its Customers?

Customers at Subway can choose from nearly 38 million different food items, illustrating the breadth of options available to them.

Customers can choose between hearty main dishes like a footlong sub and lighter side dishes such as salad, because the menu offers something for everyone.

You can also get coupons and deals for your local Subway restaurant by downloading the Subway app.

What Do Subway Customers Do?

It’s no secret that Subway caters to those who are always on the go. Subway is a popular choice for many people, such as athletes, parents on the go, and professionals on the go who need a quick and tasty meal.

Furthermore, Subway is a popular destination for teenagers and young adults because of the convenience of its food.

Can You Tell Us How Loyal The Subway Clientele Is?

As a result, Subway has been able to reclaim customers who had previously expressed displeasure with the brand.

As a result, the brand has a loyal following because it is so easy to use.

Subway’s freshness, quality, and generous portion sizes have prompted some customers to make the switch from another restaurant they previously enjoyed.

Why Do People Choose Subway Over Other Food Chains?

Customer service, fast service, healthy items, and delicious food have been consistently maintained by Subway since it was founded.

By doing so, they ensure a clean environment and freshly prepared ingredients for each customer at all times.

The variety of breads, proteins, cheeses, and sauces offered by Subway is also a big draw for customers.

Exactly how many people are served by the Subway?

Approximately 5,300 sandwiches are served every minute, 320,000 sandwiches are served every hour, and 7.6 million sandwiches are served every day from over 41,000 Subway locations around the world.

Do Subway customers have a favorable opinion of the organization?

Despite the fact that Subway serves 7.6 million sandwiches every day, some of its patrons are dissatisfied.

Customers at Subway, for example, rave about the service and the quality of the food.

Customers, on the other hand, believe that the company’s frozen chicken and beef could use some improvement in terms of freshness.

When researching Subway, you may also want to learn more about whether or not Subway is fast food, if it is processed, and whether or not you can buy bread from Subway.

Bottom Line

Students, as well as women and men in their late teens and early twenties and into their early thirties, are part of Subway’s target demographic.

There are a lot of people who come to Subway from other places because of the great food and quick service they provide.

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