Does Jcpenney Sell Under Armour

By David Krug David Krug is the CEO & President of Bankovia. He's a lifelong expat who has lived in the Philippines, Mexico, Thailand, and Colombia. When he's not reading about cryptocurrencies, he's researching the latest personal finance software. 3 minute read

Target is a long-standing discount retailer in the United States, and it offers a wide range of products, from groceries and household goods to clothing and accessories.

As a result, bargain hunters flock to retailers like Target in search of bargains on international brands. That raises the question, does Target carry Under Armour? We’ll make sure you know everything there is to know!

In 2022, does Target carry Under Armour?

The CEO of Under Armour pulled the company’s stock from Target in order to improve its reputation, so in 2022 neither Target nor will sell anything from Under Armour. Dillards, JCPenney, Amazon, eBay, Macy’s, and Kohl’s are just a few of the places where you can get Under Armour gear instead of Target.

For more information on the reasons why Under Armour was removed from Target stores and which brands are currently available at Target, please continue reading below.

Why Isn’t Under Armour Available at Target?

As a retailer, Target has a significant advantage over its competitors because of its extensive selection of in-store and online exclusive private label brands. Because of this, it is not dependent on well-known companies like Under Armour.

Under Armour’s CEO, Patrik Frisk, has decided to stop selling the brand at discount stores like Target. According to Frisk, the decision was based on enhancing the overall brand’s reputation for quality.

Target’s own activewear line, All in Motion, has benefited from the trend, which has drawn attention to the company (See more below).

What stores sell Under Armour as an alternative to Target?

Shoes, polo shirts, activewear, sporting goods, and swimwear are just a few of the many items sold exclusively at Under Armour stores.

More than 153 retail stores and a fully-stocked eCommerce platform are available in the United States alone.

There is also a wide selection of Under Armour clothing and footwear available in department stores such as JCPenney and Dillards.

Despite the fact that most products are sold at their original price, be on the lookout for sales!

Under Armour shoes and apparel in a variety of colors and sizes can also be found at Kohl’s. There are 1,158 Kohl’s stores in the United States.

Even if you can’t get to these locations, Macy’s has a similar selection of Under Armour gear.

Amazon, eBay, and Walmart Marketplace are good places to shop if you’re looking to spend less money.

Is Target’s Activewear Up to Snuff?

Among Target shoppers, All in Motion, the retailer’s top activewear line, is getting more favorable reviews.

Garments are not only environmentally friendly, but they are also built with performance in mind.

SPF 50, moisture-wicking, 4-way stretch, and secure pockets will all be included in the new line of products.

During their workouts, customers have remarked on how comfortable and light the clothing is.

Additionally, the brand’s designs are praised for their subtlety and lack of branding. You can’t go wrong with the price, either!

Can I buy activewear from other brands at Target?

Reebok and ASICS, two sports brands that are similar to Under Armour, are also available at Target. Mugler’s and Timberland are two of the more well-known brands that can be found.

Consider going to, where you can also search for products sold by third-party merchants, if you’re looking for a wider selection.

Those interested in finding out more about whether or not Target sells Nike, Yeti coolers and tumblers, or Crocs, can check out our related posts on those topics.

Bottom Line

Neither Target stores nor, including the marketplace, sell Under Armour products. As a way to raise the brand’s reputation and become a more premium brand, the brand was removed from Target stores

Stores like Under Armour, Dillard’s, Kohl’s, and Macy’s sell the brand, as do online marketplace retailers like Amazon. Target sells clothing from a variety of brands, including indie and private label labels.

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