Personal Finance

Why Is Burger King So Cheap

By David Krug David Krug is the CEO & President of Bankovia. He's a lifelong expat who has lived in the Philippines, Mexico, Thailand, and Colombia. When he's not reading about cryptocurrencies, he's researching the latest personal finance software. 4 minute read

As a fast-food chain, Burger King has maintained its position thanks to its delicious burgers and reasonable costs. Many people are confused as to how such high-quality food can be so reasonably priced.

Is it feasible to eat well without spending a lot of money? If you’ve ever wondered about it, keep reading to find out!

In 2022, why will Burger King be so cheap?

By 2022, Burger King will be able to provide consistently reduced costs due to massive purchases of wholesale supplies. 

Additionally, when the franchise collaborates with drink and food makers, price reductions might occur. As a result, Burger King has a better understanding of its customers’ demographics and markets to them appropriately.

There is a slew of elements that contribute to the low cost of Burger King cuisine. For more information on why Burger King’s pricing is so low, keep reading!

Low-Priced Labor

Walmart and Burger King are both low-cost because they use low-cost labor that provides job possibilities for the workers who produce their products.

This isn’t necessarily a negative thing, as Burger King hires people with no prior work experience for entry-level positions. As a result, consumers benefit from cheaper prices on their favorite foods.

Buying a Large Quantity

Restaurant Brands International, the parent firm of Burger King, allows its franchisees to acquire leftover supplies from suppliers. Because of this, it is able to pay for these things at a lesser rate.

For example, when Burger King buys Coke, it does it from firms that drop the original price, resulting in cheaper costs. The savings can then be passed on to customers in the shape of lower-priced menu items.

Wholesale Prices

Companies like Burger King, which sells fast food, buy a lot of their ingredients on the cheap. Wholesale and discount stores, in contrast to the aforementioned businesses, already provide their items at a low cost.

In addition, some firms may provide further reductions for items that may be irregular in some respects but are nonetheless functional. As a result of this, Burger King is able to give its customers significant savings.

Sales and Price Increases

Despite the fact that some Burger King customers don’t understand why the chain charges more for cheese, the logic behind it is reasonable. The upsell, for example, allows the burgers without cheese to cost a lot less than they would otherwise.

When businesses charge a little extra for an item they offer, the industry is able to save money elsewhere. Burger King’s capacity to provide $1 value meals is made feasible by the use of these common practices.


Having children in the mix allows a corporation to use both upsell and markup methods.

For instance, food geared for children is less expensive to produce and might tempt adults to eat out. On the plus side, mom and dad may now expect to pay a little extra at the drive-thru.

In addition, by maintaining a tight price-to-quality ratio, the company is able to get larger returns on its investments.

Intense Competition in Marketing

Burger King’s infrequent introduction of specialized meals allows it to serve consumers at discounted prices, which is why dollar menus and limited deals go hand in hand.

Customers are more likely to try new products on the normal menu if they see a markup like this on their bill. Every fast-food chain has done it at some point. But Burger King has made it into a piece of art.

Like the Cheesy Tots, several of Burger King’s limited offerings have grown so popular that they appear frequently, often increasing sales.

Customers of Burger King

The majority of Burger King’s customers are from the lower socioeconomic strata of society. In order to keep its consumers coming back, Burger King must constantly monitor its prices.

As a result, Burger King must seek out manufacturers and distributors willing to sell their goods at a discount.

Reduced costs encourage customers to make further purchases, which in turn helps Burger King maintain a steady stream of repeat business.

Parent Company of Burger King.

When it comes to fast food, Restaurant Brands International (RBI) has been around a long time.

With Tim Hortons and Popeyes as their franchises, they understand how crucial it is to secure distribution agreements from reliable vendors.

When it comes to offering franchise promotions, RBI uses a variety of cutting-edge techniques to keep costs down.

Taxpayer-funded subsidies

However, it is well-known that corporate fast-food franchises have long been opposed to receiving funding from the government.

These subsidies, for example, serve to reduce the cost of food production in restaurants, hence lowering the cost to consumers.

It has been argued that paying low wages to workers while subsidizing the incomes of CEOs is unjust to the workers.

Paying Burger King’s entry-level workers a little extra would not have a substantial influence on the price of their meal.

Economic Overhangs

When the economy improves, manufacturers feel more confident and begin to create, resulting in surpluses that must be sold to make money.

As a result, fast-food businesses like Burger King profit from these surpluses because these commodities include dairy, poultry, beef, and other essentials.

Consumers in the United States may expect to find great deals in a growing economy.

Read our stories on whether you can reheat meals from Burger King if Burger King cheese is real, and whether the chain owns Popeyes to learn more about the fast-food chain.

Bottom Line

There are several explanations behind Burger King’s cheap costs. It has become a fine art for the corporation to balance marking and budget in order to pass savings onto their customers’ wallets. It also makes certain that its main target market gets access to the food they sell.

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