A job as a marketing manager may be lucrative and rapidly expand in scope. For its six-figure compensation, though, the job comes with a lot of responsibility. If you want to land this position, you’ll need a bachelor’s degree and a few years of professional experience.
Graduate study is an option for some prospective marketing managers who want to advance their marketing expertise and leadership abilities.
What a Marketing Manager Does?
Exactly what is a marketing manager responsible for? Overseeing a company’s marketing operations, such as publicizing the company’s name and its products or services, is a major responsibility of this position. For example, marketing managers may have a part in choosing what services or goods a firm will offer and how it will be priced.
A marketing manager’s responsibilities include developing marketing plans, initiatives, and strategies. These responsibilities include negotiating the pricing and terms of advertising contracts and assessing designs for print or digital marketing materials. Furthermore, the marketing manager is a supervisory position.
The marketing manager is in charge of coordinating the efforts of the company’s in-house marketing staff and any third-party vendors or agencies brought in to help with graphic design, copywriting, or video production.
Marketing managers need a wide range of talents to be successful, according to the Bureau of Labor Statistics, including the ability to think creatively, communicate well with a variety of people at all levels, be well organized, be analytical, and make sound decisions under pressure (BLS).
According to the BLS, the typical yearly salary for marketing managers is $134,290. Ten percent more jobs are available in this managerial position than the national average.
Degree Programs for Future Marketing Managers
To become a marketing manager in the future, you must first get a bachelor’s degree. According to the BLS, a bachelor’s degree is often necessary for marketing managers. Marketing is an obvious choice for ambitious marketing managers.
You could study courses in marketing concepts, consumer behavior, marketing communications, market research, digital marketing, global marketing, nonprofit marketing, and strategic marketing management as part of a bachelor’s degree program in marketing.
Some marketing schools allow students to specialize in market research and analysis, search engine marketing, or social media marketing, for instance.
Other majors might also qualify you for a marketing manager position. Marketing is a crucial aspect of a company, and a major in general business will help you build marketing talents with managerial abilities and a comprehensive grasp of how organizations operate.
The majority of business degree programs, including marketing degree programs, consist of a basic curriculum in accounting, finance, economics, management, business law, and other business-related subjects.
Typically, business administration degrees allow students to pick a specialty or speciality. Aspiring marketing managers might benefit from marketing and management specializations.
A graduate degree is not essential for marketing managers, although it might be useful for advancing in one’s career. Sometimes, seasoned marketing professionals return to school to get a Master of Science in Marketing or a Master of Science in marketing management.
Aspiring marketing managers also favor Master of Business Administration (MBA) degrees, especially those with a marketing or management specialization. Some marketing managers begin their careers with advertising, communications, public relations, or media experience as opposed to a business one. They may require an advanced degree in business to move to a managerial position.
Beyond a Marketing Degree
Experience is a prerequisite for marketing manager positions, as is true of other executive-level positions. Starting a career as a marketing manager straight out of college is unattainable. A non-managerial marketing or sales position requires at least two to five years of prior work experience.
According to the BLS, entry-level positions that can lead to a career as a marketing manager include public relations specialist, buying agent, and sales representative. Marketing specialist and market research analyst positions are also strongly tied to this professional path.
A marketing or public relations coordinator, a communications or social media expert, and a development associate are all positions in marketing that begin at the entry level.