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What Business Degree Is In High Demand

By David Krug 3 minute read

There is a reason you have chosen to pursue a business degree, and it isn’t just for the sake of learning. You’re looking for a high-paying, high-level position in the business world, and you’re willing to put in the effort to get there. You can only do this if you are confident in the marketability of your degree and future career, and that you will not be wasting your time and money on an unusable education. Students should be aware that the type of business degree they earn will have an impact on how in-demand their qualifications are among potential employers.

Careers in Business with the Best Future Employment Outlooks

Job growth in the business and finance industry is outpacing the national average, which is good news for current and aspiring business students. Job growth in this sector is expected to be 10% over the next decade, compared to only 7% for all occupations, according to the Bureau of Labor Statistics (BLS). Over the next decade, there will be a net increase of 773,800 new job opportunities for business professionals.

They won’t all get the same amount of responsibility, though. Twenty-one jobs fall under the business and finance occupational group, some of which are growing at three times the average for all occupations, while others are in decline.

The field of finance is one that is in high demand all the time. Financial analysts, personal financial advisors, financial examiners, accountants, and many other roles that manage or report on money and assets are all examples of financial specialists. There are a number of finance positions that are growing at a rapid rate, including loan officer, financial analyst, and personal financial advisor.

One of the fastest-growing jobs with a business degree outside of finance is that of a market research analyst. According to the BLS, this field is expected to see a 23% increase in employment over the next decade. Analysts in the field of market research play a critical role in the success of a company. Statistics and mathematics are used to analyze market conditions, as well as to make predictions about how well a product or service will sell in the future. Analysts in the field of market research help companies determine not only what they sell, but also how much they charge for it and who they want to market to.

BLS forecasts high job growth for a variety of business careers that don’t neatly fit into a subfield. Opportunities for nonprofit fundraisers have increased by 15 percent over the past few years. Real estate appraisers and assessors are expected to gain an additional 11,700 jobs, a 14 percent increase. The number of job openings for management analysts and consultants is expected to rise by 14 percent.

Fast-growing positions in business management include financial managers, advertising and marketing supervisors, public relations and fundraising supervisors, and training and development supervisors.

What to Look for in a Business Degree

The type of business degree you pursue is one factor that will impact your marketability. There may be less demand for a generic business administration degree than for a more specialized option. You may also have a hard time finding a job if you specialize too narrowly in your education.

If you have a specific field of business in mind, knowing what degree to pursue can help you narrow your options. Accounting and finance, for example, necessitates a more specialized training path, which may be ideal for you. Students who plan to take on a leadership role in the future may want to pursue a more general education.

According to the BLS, most business jobs require only a bachelor’s degree. However, master’s degrees are more common in business-related fields than in other academic fields. The Master of Business Administration (MBA) is the most common graduate business degree, which is broad in scope but allows students to focus on a specific area. In demand fields like accounting, finance, and human resources, there are also specialized master’s degree programs.

General business administration and marketing degrees are less in demand than more specialized and “math-focused” degree programs, according to The Washington Post, which cites a study.

David Krug