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How Much Does Digital Marketing Make

By David Krug 10 minute read

For those considering a career in digital marketing, it’s likely you’re looking for information on starting salaries. When it comes to digital marketing, those who excel at strategy, analysis, and creativity will find it to be a rewarding career path. If you have a lot of experience and are promoted to a leadership position, a digital marketing salary can be very lucrative.

When it comes to digital marketing, what is it all about?

Marketing professionals who specialize in digital marketing are known as digital marketers. Under the umbrella of “digital marketer,” there are numerous career options, each with its own job responsibilities and corresponding digital marketing salary. Bonuses are possible for digital marketers in addition to their salary.

Job Descriptions for Digital Marketing Positions

A wide range of digital marketing positions are available. Job titles like “digital marketing specialist” or “content strategist or email marketing strategist” apply to the field of digital marketing. Many digital marketer roles fall under the umbrella of “digital marketing manager,” but there are also entry-level positions within the field.

Understanding the Business of Advertising and Marketing

Marketing is concerned with promoting businesses and their products and services in order to encourage sales. An experienced marketing professional will be able to spot growth opportunities, devise strategies for increasing customer loyalty and measure the impact of their work.

SEO, SEM, PPC, and Social Media Marketing

Online tools and channels are used by digital marketers instead of traditional marketing materials like billboards and promotional merchandise like t-shirts.

The following are some of the most common digital marketing tactics and resources.

Optimizing Your Website for Search Engines

Organic (non-paid) search engine results are the focus of search engine optimization, or SEO. Based on computer algorithms that can be quite complex, Google and other search engines return what they think are the most relevant results for a given search term.

Digital marketers use SEO techniques to improve the website’s ranking in search results by making changes to the content and the website’s on- and off-page technical aspects.

As part of search engine optimization (SEO), many companies provide valuable content (written or otherwise) about their industry and work to potential customers or client leads. When it comes to developing an effective strategy for content marketing, digital marketers who are known as “content strategists” have honed their skills to a fine art.

Pay-Per-Click (PPC)

A company can pay for a top or bottom spot in a search engine’s sponsored ads, which are typically located on top or bottom of a search engine result page. Digital marketers use pay-per-click (PPC) advertising to maximize the return on their paid search campaigns.

In order to have a successful PPC advertising campaign, you must find the perfect balance between cost-per-click and quality score. Your ad may not be seen by enough people to have an impact if it is too narrowly targeted. If a PPC advertisement is not well-targeted, companies risk losing a lot of money because they pay for every click from a searcher, regardless of whether or not that searcher is a qualified potential lead.

Marketing via social networking

Using social media in marketing involves using social media platforms like Facebook, Instagram, Twitter, Pinterest, and TikTok to spread marketing messages. For each social media platform, a set of rules and guidelines applies. Some of the jobs available in this area of digital marketing include those of social media specialist and social media manager.

Paid and unpaid advertising are both a part of social media marketing. Organic posts and interactions help a brand’s following grow.

Analytics for the Internet

It’s expensive to run marketing campaigns. By analyzing and deriving meaning from the data gleaned from their company’s use of digital channels, digital analytics is how digital marketers measure the return on their marketing investments.

Marketers can learn a lot about how customers respond to their campaigns by using free digital analytics tools like Google Analytics. If a digital marketer analyzes and interprets big data, they can find out if their campaigns were successful and generated sales.

What Types of Businesses Use Digital Marketing?

What strategies do digital marketers use to get their products sold solely on the internet? It’s not just through e-commerce that it’s happening.

Online sales orders generated by social media posts or email marketing blasts are a natural draw for retailers who can see results in real time. Businesses that don’t rely heavily on online sales can still benefit from having a well-trained team of digital marketers on their side.

Digital marketing can be used by service-based businesses to attract new customers who contact them via phone or fill out online contact forms.

Digital Marketing Degree Salary Expectations

There are many variables that go into determining a person’s salary in the digital marketing industry, just like in any other field.

Factoring in the Job Title in Salary

Your salary potential in digital marketing is naturally influenced by your title, responsibilities, and level of seniority. One of the lowest-paying digital marketing jobs is that of a digital marketing assistant, while the highest-paying digital marketing position is that of an executive.

Digital Marketing Manager Job Descriptions Pay

What are the realistic earnings potentials for someone working in digital marketing? There is a wide range of compensation for digital marketers in leadership roles depending on the size and scope of the company, as well as other factors. Let’s take a look at the differences in pay between different levels of digital marketing managers. The salary of digital marketing managers is expected to be significantly higher in 2022 than that of supervisors in the field, according to Salary. A director of digital marketing, on the other hand, can expect to make nearly $50,000 more per year than a manager of digital marketing.

Digital Marketing Roles of Non-Managerial Personnel

A few thousand dollars more per year was reported in 2022 for digital marketing coordinators than for analysts, but this was still a modest increase.

Salary Ranges for Digital Marketers Based on Education

The more education you have, the more money you can make in digital marketing. Marketing assistants who don’t have a four-year degree are going to be paid less than their college-educated counterparts in the industry.

Many of your coworkers in marketing will have a bachelor’s degree, but you can get by with an associate’s in the field by learning the basics. An advanced degree in digital marketing can open up a wider range of opportunities and raise your salary.

The Effect of Digital Marketing Work Experience on Earning Potential

However, this does not necessitate a yearly return to school for digital marketing specialists. You can learn a lot of new skills and technologies through webinars, industry blog posts, online courses, and direct digital marketing experience once you have the degree you’re comfortable with.

Generally speaking, those with more experience in digital marketing can expect to earn a higher salary. Even though gaining years of experience isn’t something that can be rushed in the digital marketing industry, you can expect to see an increase in salary as you move up the ranks.

Digital Marketer Salary and Geographical Location

How much does the location of a digital marketer’s workplace have an effect on their pay? Marketing analysts and specialists will make $92,350 on average annually in Washington in 2020, according to the BLS, twice as much as their West Virginia counterparts ($45,170) in these roles.

According to the BLS, metropolitan areas like New York and San Francisco have some of the highest-paying job opportunities for marketing managers as well as more entry-level and mid-career professionals in market research analyst and marketing specialist roles.

At a Glance: Digital Marketing Pay

Digital marketers can expect to make a good living, on average. The median annual salary for all occupations in the United States is $41,950, and digital marketing professionals can expect to earn salaries that are on par with or higher than this figure.

Typical Pay for a Digital Marketing Specialist

According to Salary.com, the average annual salary for a digital marketing specialist in the United States was $58,912 in 2022. Reliablesoft, a digital marketing agency, estimates that entry-level digital marketing specialists make about $40,000 per year on average. Those with five to nine years of experience in digital marketing can expect to earn an average annual salary of more than $70,000. As you can see, the salary of a digital marketing specialist can rise quite high with the right level of experience.

It’s more difficult to be a generalist in digital marketing than it is to be a specialist in digital marketing. Instead of focusing on all marketing methods and channels, digital marketers focus on digital marketing. There is still a lot of room for improvement in digital marketing. SEO specialist, PPC specialist, social media manager, and content marketing specialist are just some of the more specialized roles for digital marketers. The job of a digital marketing specialist is to help plan, implement, supervise, and analyze digital marketing campaigns..

Salary for a Digital Marketing Manager

Managers make more money in digital marketing as they do in other fields as well. Because of this, a career as a digital marketing manager can be extremely satisfying.

In 2022, Salary expects digital marketing managers to earn an average annual salary of $110,436.

When it comes to digital marketing departments or agencies, a manager is in charge of the overall strategy. Those in charge of a marketing strategy or campaign are responsible for overseeing the work of digital marketing analysts, digital marketing specialists, and others.

Despite the fact that digital marketing managers are expected to have a high level of technical expertise in the use of digital technologies, they are less involved in the implementation of the project. They focus more on the strategic aspects of campaign planning, project management and ensuring that marketing efforts help companies achieve their business objectives.

Compensation for digital marketing managers varies widely depending on their position and experience. Salary.com estimates that the average annual wage for a digital marketing director, the highest-level position in the field, will be $166,503 by 2022. As opposed to digital marketing managers, who typically have more seniority and responsibilities, Salary.com estimates that digital marketing supervisors will earn an average annual salary of $99,442 in 2020.

How Digital Marketing Professionals Can Make More Money

In order to increase your digital marketing salary, you should revisit the salary factors listed above and consider what factors you are willing or able to change. There are a lot of high-paying jobs available in digital marketing (and in marketing in general), but those with the best credentials can expect to earn more money.

How to Get a Better Job Title and Earn More Money

Job titles in digital marketing can be a little confusing at times, but one way to improve your salary is by identifying the (more lucrative) title you want and working toward that goal.

In the marketing industry, vanity titles like “digital guru” and “digital rockstar” are commonplace, so don’t allow yourself to be distracted by them. Instead of focusing on job titles, look at how they fit into the chain of command.

Social media specialist to senior manager transition

A career change to social media manager could significantly increase your income potential if you are currently employed as a social media specialist. More senior social media managers earned an average salary of $68,016 per year, while social media associates earned $46,533 per year.

For social media managers, it is important to determine if the “social media manager” actually has managerial and supervisory responsibilities when pricing out salary ranges. While some of the lowest-paid “social media managers” are tasked with managing the company’s social media presence, they aren’t responsible for developing long-term strategies or overseeing the work of others in the department. As a result, social media managers who command the highest salaries in digital marketing tend to be those who actually manage and lead their teams.

How to Get a Better-Paying Job in Digital Marketing

It’s unlikely that asking your boss for permission to change your title will get you what you want. For a new job title to raise your salary, it must accurately reflect your new duties, responsibilities, skills, and qualifications.

Be proactive about getting yourself ready for a promotion or start looking for new opportunities with companies that are looking for digital marketers in positions you’d like to advance to.

Creating a New Title for Your Digital Marketing Job (And a Better Salary)

It’s possible to make the case that you’re actually doing the work of a higher-paying position at your current job, and thus deserve a raise, if you’ve already taken on additional responsibilities.

Keep in mind that just as digital marketers must demonstrate a positive return on investment in their campaigns, showing the positive results you have brought to the company is your best hope of securing a promotion.

Going back to school and earning more in digital marketing

Some digital marketing professionals are able to earn more money by obtaining a higher education. In the case of some marketing professionals, this means attending graduate school in order to earn a master’s degree in marketing.

Increasing Digital Marketing Salaries through Workplace Experiential Learning

Education and credentials are less important in digital marketing jobs than experience and results. In the future, your salary for a digital marketing job will be higher if you have more experience in the field.

Of course, the quality of your digital marketing experience is just as important as the number of years you’ve worked in the field. Don’t be afraid to get your hands dirty with the latest software and hardware. Take on tasks that will help you advance in your career by offering your services as a volunteer. Speak with your boss or a mentor about your company’s development and advancement possibilities.

Going somewhere else in order to earn more money

Although location affects salary for a digital marketer, the income boost you receive may not be as big as you expect based solely on the numbers. New York and San Francisco, two of the most expensive cities to live in, are also places where digital marketers can expect to earn a higher salary.

That doesn’t mean you won’t be able to earn more money if you put your digital marketing skills to use in New York City, though. In a city like New York, many digital marketers enjoy their jobs. To be sure, if you only look at New York’s average digital marketing salaries without accounting for inflation, you may not see the huge financial boost you expect.

Bottom Line

Digital marketing has a wide range of career paths available to those who are interested. The field is growing as more companies use online communication channels instead of traditional ones – and it’s a good fit for remote work as well. If you have the right education and experience, digital marketing can be a lucrative career path.

David Krug

Author