It baffles me how many businesses still do things wrong in this day and age when competition appears to be severe in pretty much all retail service-oriented industries. They either don’t appreciate the importance of customer service to their bottom line or they mistakenly believe that smaller businesses won’t care as much about them as they do.
Maybe you’ve had bad experiences with your mobile phone or cable TV provider, or maybe you’ve been treated rudely at the register at your favorite brick-and-mortar retailer.
We can now begin laying blame. The following is a list of the top five firms with the worst customer service in my opinion. The article’s commentary draws somewhat from the author’s own experience and partly from the results of the author’s own study.
The Worst Customer Service Companies
It’s a complete shock. Are you taken aback that this firm tops the directory? No, I doubt it. I’ll grant that it’s a little bit simpler to make a quick exit from a Walmart with your items than it used to be, but I’ll forever be mystified by the fact that most Walmarts have twenty or so cash registers but just a handful of people to run them. Maybe you could shed some light on that for me.
Walmart has lower prices overall, but the long waits to check out make you wonder if it’s worth it. Second, have you ever been shopping at Walmart and realized you required assistance with a specific item?
Did you wander the aisles in search of a salesperson to address a burning question? I can tell you, it’s not simple. All eyes are on them, but they don’t seem to be focused on the consumer at any given time.
The company ranks among my least preferred ones. I fired Comcast as my home cable provider a long time ago because of their poor quality of service to their customers. However, I recently had to arrange a service call for a Comcast account at my day job.
Here’s how I was treated; I called them for over three hours and was passed from department to department before getting through to someone who could actually help me. And then, after three weeks of dealing with them and missed appointments, I got the result I’d been hoping for.
There is no way to sugarcoat it; Comcast’s customer service is terrible. The company’s widespread outages and prolonged delays across its product line obviously don’t help matters.
3. Bank of America
My time spent dealing with Bank of America was brief and highly unsatisfactory. I believe they consider themselves too big to bother with giving good customer service. Bank of America consistently ranks in the lowest 10 percent of firms rated on customer service quality on a number of different websites.
When trying to contact BofA, it is surprisingly simple to get caught in a phone loop of automated messages from which you will never be connected to a human being.
Additionally, a sizeable portion of their customer care agents are just unqualified and often ignorant of the company’s own standards. In addition, they have a history of security lapses that were relatively major. Avoid doing business with them if at all possible.
Sprint’s terrible customer service baffles me, especially in light of the intense rivalry in the cellular phone market. While I have never dealt with this company directly, I have heard nothing but bad things about it.
I will never contemplate using Sprint, no matter how low-priced their plans may be. I discovered numerous complaints from customers regarding the service they received, which ranged from unfriendly employees to contracts that were extremely difficult to cancel.
Furthermore, it appears that the majority of call centers are located in other countries, which comes with its own set of complications. When it comes down to it, there are just too many warning signs to even consider using Sprint.
5. Wells Fargo
Furthermore, my personal experience with Wells Fargo backs up the negative reviews I’ve read about their customer care on other review websites. For many years, Wachovia was my bank of choice. Then Wells Fargo bought them out.
That consumers would have to go through such a traumatic change is par for the course in this day and age, though. However, this negative experience persists long after the merger has taken place.
Customers may not currently be the company’s first priority, despite the company’s assurances to the contrary.
It has stricter regulations that customer care agents can’t seem to figure out how to apply. We get the idea that the corporation is quite set in its ways and will not budge an inch from its rigid policies. I’d say it’s very depressing.
So, be honest. Many businesses, however, have failed to see the importance of putting customers first. There is too much rivalry in the market for businesses to ignore this reality, and those who don’t stay ahead of the game will eventually fall behind.